How the pandemic impacted the coaching industry worldwide...

... and how coaches reacted to the impact of the pandemic? A global study by the International Coaching Federation

Covid-19 and the coaching industry

Coach practitioners have been widely affected by the pandemic. Almost one in two (49%) said they had experienced reduced income while 37% said their hours had been reduced. Just one in three coach practitioners (34%) said they had not experienced adverse effects from the pandemic on their income and employment

Reduced income was most frequently reported across all regions in the world, except Latin America and the Caribbean.Significant negative effects were more strongly felt by external coach practitioners (28%) compared with internal coach practitioners (11%) and those who coach both internally and externally (17%)

Reflecting the contrasts in income and employment effects, coach practitioners with a business specialty were more likely to report a significant negative effect (29% compared to 22% with a non-business specialty). Conversely, positive impacts were more likely to be cited by coach practitioners with a non-business specialty.

How did coaches reacted to the impact of the pandemic? By adapting the mix in their service offering (between coaching, consulting, training, facilitation, mentoring), by using digital solutions to coach remotely, by dedicating more time to their own continuing education, by increasing their pro bono coaching offer. This has allowed them to demonstrate a certain level of agility and resilience.

Discover the executive summary of the study below:

FINAL_ICF_GCS2020_COVIDStudy.pdf

Download PDF • 2.57MB

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Email : sandrine.gelin@glshift.com

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